Marketing Rules of 7 for Business Owners

Marketing Rules of 7 for Business Owners

Marketing is crucial to the success of any business. Whether you are running a small business or a mutli-million dollar company, your message is how people identify you. The velocity at which information travels, your message can create a mess or launch you into success in a matter of minutes.

As a business owner, marketing can be what tips the scale for selling to your target audiences. Marketing is not a one and done-type plan. People are bombarded with direct mail, emails, text messages, DM’s and more. So where do you find the balance between adding to the noise and getting their attention?

To help temper promotional communications, one marketing principle that is followed is the rule of 7. 

The marketing rule of 7 suggests that people need to be exposed to your message at least seven times before they take action. This concept has been around since the early 1930’s and now, in 2023, with the constant scroll and short attention spans, the rule suggests that people now need to see messages way more than 7 times before they make any buying decisions. 

Think of it this way, people buy from people. Seeing your message, your face, and what you can offer specifically, will help you stand out and build that trust factor. The more people can trust your business, the more willing they will buy and become a brand promoter. 

Let’s put you in the shoes of your target audience to make sure your message resonates at all customer touchpoints. Below are 7 elements  to consider for the marketing rule of 7.

1. Awareness is Key

The first encounter with your brand might not leave an everlasting impression. That's why it's crucial to focus on creating awareness. Make sure your audience knows you exist and what you stand for.

2. Consistency Builds Trust

Consistent messaging and branding across various platforms reinforce your brand identity. When people see the same message repeatedly, it instills trust and credibility, making them more likely to engage.

3. Engage Your Audience

Engagement goes beyond just talking at your audience; it's about creating a conversation. Respond to comments, ask questions, and involve your audience in discussions related to your brand. Engaging experiences are memorable ones.

4. Quality Over Quantity

While frequency matters, the quality of your interactions matters even more. Deliver value in your content and interactions. Whether it's an informative blog post, a visually appealing infographic, or a heartwarming video, quality content leaves a lasting impression.

5. Diversify Your Channels

Don't put all your eggs in one basket. Explore different marketing channels—from social media and email marketing to podcasts and events. Diversifying your outreach increases your chances of reaching your audience where they're most receptive.

6. Nurture Relationships

Building relationships takes time. Use the Rule of 7 as a guideline to nurture relationships with your customers. Offer personalized experiences, exclusive offers, and excellent customer service to keep them coming back for more.

7. Measure, Analyze, Adapt

Finally, don't forget to measure your efforts. Analyze the data to understand what works best for your audience. Be willing to adapt your strategies based on the insights you gather. The digital landscape is ever-changing, and your marketing approach should evolve with it.

The Marketing Rule of 7 is your roadmap to creating a memorable, impactful brand presence. By being consistent, engaging, and adaptive, you'll build lasting relationships with your audience and pave the way for your business's success. Happy marketing!